Research isn't all fun and games. Actually, for some people it is all fun and games. That’s certainly the case for Binh Tam Le.

Binh Tam is a UX Researcher at Google by day and a sweets fanatic at night. How much of a fanatic? She’s known by colleagues for eating cake pops as her daily breakfast. Yes, you heard that right. For breakfast.

As a researcher, Binh Tam brings 8+ years of experience to Stadia, Google’s new cloud gaming service. During her day-to-day, she advocates game publisher findings to the product team, which ensures the appropriate tools are built with user needs in mind.

Prior to Google, Binh Tam was a UX Research Senior Manager at Rogers Communications, where she oversaw the consumer and enterprise research programs. She has also worked as a UX Researcher at Scotiabank’s Digital Factory, a Research Analyst at CAMH, and a Research Assistant at Baycrest Hospital. Binh Tam earned a BA Honours in Psychology from Carleton University.