Bill DeRouchey is no stranger to Fluxible, having first presented here way back in 2014. That’s long enough ago that entire online ecosystems have come and gone while he's been keeping time elsewhere. And Fluxible has grown from a modest two-day conference to the week-long extravaganza we bill as Canada’s UX Festival. So we thought to ourselves it’s time for a return engagement.

Bill DeRouchey is pushing 30 years experience in the world of design and technology, as design director, creative director, interaction designer, information architect, writer, and historian of technology. At Zendesk, Bill is a Principal Designer working at the intersection of design and architecture, developing the next generation of workflow products that orchestrate customer experiences.

Bill gravitates toward system challenges. At GE Digital, he worked on products for maintaining and overhauling jet engines, and then improving performance in manufacturing lines. At Simple Finance, it was rethinking personal banking. At Ziba Design, he designed the interaction on physical devices including printers, satellite radios, calculators, medical monitors, home dialysis machines, home entertainment, air conditioners, and much more.

On the side, Bill loves exploring the history and future of technology to gain perspective on where we sit on that timeline, whether it’s exploring the history of the button, collecting old consumer electronics ads, or researching predictions about future technology developments.

He is a former global board member, conference chair, and chapter co-founder (Portland) for the Interaction Design Association (IxDA).