Diana Wiffen

At Fluxible 2012, attendee Diana had the unique experience of watching from the audience in surprise as her brother, saxophonist David Wiffen, strode onto the stage and delivered a bracing performance during the Festival of Interstitial Music. At Fluxible 2013, she'll be speaking as well as listening!

Just over 12 years ago, Diana helped establish the user-experience team at Quarry Integrated Communications. Today, she’s the practice lead, overseeing work for clients as diverse as John Deere, FedEx, Novartis and BlackBerry. During her career at Quarry, she’s developed formidable — yes, formidable —  expertise in user experience design and strategy, interaction design, usability, information visualization and personas. All of which is a long way from her roots in technical communication.

Diana has developed a unique approach of conducting "structured conversations" with end users that serve as a means to understanding their goals and motivations, and translating that insight into compelling experiences that fit seamlessly into their world. Translated from Canadian, this means “helps people just get along well with the digital tools they use.” Accessible and athletic, Diana likes to swing long objects at high speeds.

(Tip: when you meet her, ask about her golf or tennis game, but avoid discussing softball at all costs.)

Web: Quarry