Samantha Soma

Samantha is an executive leadership coach, calling on her eclectic background in mediation, facilitation, design research, team-building, university education, and community development to help people work better individually, together, and at scale. Her approach helps clients think clearly in what may feel like chaotic or impossible situations, connecting patterns to outcomes, so that they can better understand, navigate, and thrive in their chosen domains.

Prior to becoming a certified coach, Samantha served in a variety of roles in the GE Digital UX team, beginning as their second hire. She coalesced the global UX community, evangelized design strategy, and helped design and development teams interact better, learn from each other, and engage across the global organization. She facilitated product strategy meetings between GE stakeholders and customer executives for industries such as water, healthcare, aviation, renewables, transportation, and emerging vertical markets. Lastly, she managed the GE User Experience Leadership Program (UXLP), recruiting and developing GE’s next generation of design leaders. Throughout her tenure at GE, she coached designers and teams at all levels throughout the company.

Samantha holds a Ph.D. in Urban Studies, a Masters in Conflict Resolution, and an Executive Leadership Coaching certificate from Georgetown University.