Take an idea. Add an experience. Now, you've got a Storyscape.

While it might sound like a simple approach, the end product can be quite powerful and captivating. Storyscaping is how SapientNitro, an award-winning global advertising agency, helps their clients create meaningful experiences that tell their stories in ever-present ways. Born from their unique expertise in technology and storytelling, SapientNitro is excited by the results that it has helped them, and their clients, achieve.

This interesting take on stories in the design process had us intrigued, so we caught up with SapientNitro, one of our sponsors, to learn more about Storyscaping. Here's that story.

Question: Story telling has been around for a long time in design. What makes Storyscaping different?

SapientNitro: There are a million books around storytelling and the power of story in business. There’s a bunch of books that talk about service design and experiences and platforms. But [no one's] really put it all together. Our strategic approach has continued to fuel powerful thinking about brands and experiences at the intersection of story and technology. Our Storyscaping approach is a way of looking at the world that we have refined into a powerful model for working with brands, people, and technology.

It's about understanding how everything works together to impact perceptions, behaviours and the human context of brand interactions through the customer journey.

Question: How does storyscaping account for experiences that aren't just associated with a single device?

SapientNitro: One aspect of the Storyscaping approach is the Story Systems emphasis, which enables the development of complete platforms for marketing, or as we like to say, “worlds of experience.” This is perhaps best expressed in the idea of an Experience Space. The Experience Space is a three-dimensional representation of the physical and virtual places where brands and consumers meet. It connects consumers and companies across (potentially) hundreds of channels.

Question: Can you give an example of Storyscaping at work?

SapientNitro

SapientNitro: Fiat was introducing the 500e, its all new $30 000 electric car. How could we spark interest in this affordable Italian beauty while educating buyers about electric cars? The answer was a part tongue-in-cheek dating site, part testimonials and part seal of approval Environmentallysexy.com — the first ever matchmaking site for electric car owners. You can find the full Storyscape details in this case study film.

A big thank you to SapientNitro for sponsoring Fluxible 2015.