We are pretty excited that Arc Media (@arcmediaco) is a 2013 sponsor!

A super talented boutique firm located in Uptown Waterloo, Arc Media makes videos for organizations of all sizes. And we're not just talking clown birthday party videos - we're talking cutting edge commercial, course and academic productions. Check out this commercial they recently shot for Thalmic Lab's new gesture control armband, Myo: [vimeo id="60342038" align="center"]

All of Fluxible's talks this year will be filmed by Arc Media so you'll be able to watch sessions you missed or share the sessions you loved with friends.

We recently caught up with Andrew Askes (@andrewaskes) over a bowl of popcorn to learn more about their business.

Q: What role does design play in the making of a video production?
A: Designing a video is a long process as there are countless options when scripting, storyboarding, shooting, editing, choosing music etc. The goals of the video need to be established early on [and] everyone on our team challenges each other to make sure that every decision benefits the project.

Q: How does the customer experience impact video decisions?
A: Designing videos with the viewer in mind is crucial for us. We need to ensure they watch as much of the video as possible and when they stop watching, they act - a purchase, a social media share, or reading more detailed information on the website. Distilling as much information as possible into a short video allows the customer to learn a great deal without having to read much text, or hunt for information.

Q: Any parting thoughts for Fluxible attendees?
A: We believe that we're only as good as our most recent work. We'd love to make something awesome for you!

Thanks, Arc Media - you guys rock.