Is it enough to design a "good" experience for customers? Will a "good" experience hit that sweet spot where customers achieve their goals while your business differentiates itself in the market?

At Fluxible 2013, Diana Wiffen said no. Good simply isn't good enough. In this video of her talk, Diana draws on examples from her client work at Quarry Integrated Communications to explain how to deliberately and thoughtfully craft a digital experience strategy — one that identifies the kind of experience to design, beyond simply good. Learn what outcomes an exceptional experience should achieve and how to work toward those outcomes by adhering to three foundational design principles of relevance, resonance, and flow.

At the end of her talk, Diana mentions Quarry's Savvy Marketer's Guide series. The guide on digital experience strategy is now published and available for download.

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