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It wasn't that long ago when booking a vacation required a trip to your local travel agent. Armed with your wish list, the agent would have to wade through reams of information until they could put together a package tailored just for you.

Now fast-forward to the Internet age, where this task of searching and refining has been shifted to the end user. Today, it's you and I who end up spending hours wading through countless websites.

Demeure is an online travel platform that's changing the game once again. "First-generation travel sites did a great job of giving users a lot of information," says Peter Schwartz, Demeure’s founder and CEO. But he observes they're still clumsy, and provide little value beyond presenting lists of options.

"Applying user experience design principles enables our customers to get real value," says Schwartz. These principles also help Demeure to simplify the travel experience for both buyers and sellers, evident in features such as personalized dashboards for account holders. In fact, Schwartz sees radical simplicity as the next great challenge facing all online retailers, not just in travel. “It’s about making it simple while doing something completely different,” he says. “You have to encourage people to change and find new ways to discover value.”

In pursuit of these goals, Demeure has developed a patent-pending marketplace management system (MMS). This system generates tangible value for customers in response to actions that people take in the marketplace. For example, owners can trade empty nights in their properties to pay for travel anywhere in Demeure's growing portfolio; in turn, this generates access to amazing properties for everyone (even non-owners), at discounts of 35%-85% off.

Check out the 2-minute video below for a nice illustration of how it works.

We are so grateful to Demeure for sponsoring Fluxible and giving away a travel package valued at $4000 to one of our lucky attendees. Thank you!