Join D2L’s team of product designers and UX researchers for an evening of food, conversation, and a look at qualitative research.
As product teams, we are always informally collecting data: why we win or lose deals, things we heard at meetings with clients, support feedback, etc. As humans, our interpretation of data is always biased. Qualitative research allows us to minimize bias in making sense of the information we have. We’ll walk through what it means to take a qualitative approach to research, its goals, benefits, and drawbacks, as well as outline some systematic approaches to qualitative data analysis.
Learning Objectives Understand goals of qualitative research Explain differences between client conversations and data collection Explain the importance of qualitative research Outline an approach to qualitative analysis
About D2L and the Product Design team We're a talented team of Product Designers and User Experience Researchers who are making a difference for learners and educators. We create experiences for people who learn and teach in K-12 schools, higher education, and business to help D2L transform the way the world learns. D2L is a Kitchener-based educational technology company who works with more than 1,100 clients and 15 million learners in higher education, K-12, healthcare, government, and the enterprise sector around the world.