Eyetracking? Ethnography? Diary studies? Time on task? A/B testing? Think aloud protocols? With so many ways to research the user’s experience, how do you decide which one to use and when to use it? Selecting the right research method is critical to a successful UX project, but that doesn’t mean it has to be dull.
In this fast paced and fun Tom Lehrer style presentation, Dr. Abby Goodrum will guide you through 100 UX research methods in 15 minutes. You will learn formative, summative, qualitative, quantitative, and hybrid methods. You will learn which methods to use at the different stages of your project cycle. You will learn which methods to use in the lab and which methods to use in the field — all while humming a little tune!