Breakfast with Peter Merholz: UX and Product Success

To kick off another exciting Peer2Peer season, Communitech is hosting a breakfast event for members of various P2P groups. Breakfast is served at 7:30am, followed by Peter Merholz at 8:00am.

As products and services get more complex, and customers become savvier, it is crucial that companies compete on the basis of user experience. Typically product management is more analytical in business and engineering. It’s not uncommon when more holistic and emotional qualities get overlooked.

Peter will touch on why experience is the key to product success, why standard product management practice isn’t enough, and how to create a more authentic engagement with understanding user needs and desires.

Cost: FREE. Event is sold out but you can join the waitlist.