User Experience in a Rapidly Changing World

Product teams operate today in a radically changed environment. New software platforms and practices allow teams to operate with greater speed and lower costs than ever before. At the same time, this environment makes many traditional management tools obsolete. So how can innovation-oriented teams cope?

Lean Startup, the movement popularized by Eric Ries, has become the de facto standard approach in the startup world. Using short cycles of small, inexpensive experiments, startup teams “build, measure, learn” their way to innovation. Can these same techniques apply to product design more generally? An increasing number of designers believe the answer is yes. Come hear how can you go beyond simply coping with these changes and instead take advantage of the opportunities they present.