40-minute presentation with Steve Beauchesne

Designing a brewery

7:30pm – 8:10pm Saturday 22 Sep 2012

Beau's has drawn inspiration from its rural environment to create a brand with rustic, natural charm that resonates with their audience. Steve will discuss how the brewery has been able to achieve this through the design of the physical brewery and the beers produced, right through to the artwork and packaging. While they no longer use the eye-catching ceramic bottles that they originally used for their beer, design and innovation remain important to Beau’s. They continue to express their creativity in a variety of other ways, and have even won a design award for it. For some additional insight into the company and its people, check out this recent National Post article, featuring Steve: Going to beer school: The view from the brewery floor at Beau’s All Natural.