In classic Greek mythology, the three fates who represent destiny are:
We discovered an interesting parallel between the three fates from Greek mythology and the three stages of research throughout a product’s life cycle. In our product research mythology:
In this workshop, you’ll weave your own research plan using exercises and models from our research toolkit. Interwoven with these hands-on exercises, we’ll walk through the three fates model with the BlackBerry Passport smartphone as a real world example. The goal is to identify how you may:
At the end of the session, through lecture, hands-on input using the framework we provide, and lots of table discussion, you’ll have your own plan to weave research into your product’s destiny and spin out a meaningful user experience.
Before joining BlackBerry as a trend forecaster, Janice de Jong graduated from Industrial Design at Carleton University. Janice believes in understanding today to make a better tomorrow. She is a colour and textile enthusiast who thinks metaphors about weaving make perfect sense. Janice is also a wannabe yogi and volunteers as cat adoption coordinator at the Humane Society
Julia Thompson joined Design at BlackBerry as a researcher after completing her degree in Industrial Design at Carleton University. Her passion for great design is driven by a deep interest in users and their needs. Julia facilitates bringing the stories, behaviours, and opinions of users to companies and product teams. Lucky teams! And she’s on a personal mission to find good design thinking in the mundane. If you haven’t done so yet you should check out Julie’s blog for a peek into her observations on design.
A hometown girl with stints at OpenText, Sun Life and Quarry Integrated Communications, Susan Simon Daniels is currently a user experience researcher at BlackBerry. While completing her Masters in Language and Rhetoric at the University of Waterloo, Susan began her search for truths universally acknowledged. She will quote poetry and Red Sox baseball statistics given any opportunity, so consider this fair warning.