Data is a loudmouth. Sure, he’s smart, good looking in a nerdy way, has solid earning potential. But he often monopolizes the conversation and, if we can be honest here, sometimes doesn’t know what the hell he’s talking about.
Data has a standing invitation to many product conversations these days and designers are expected to at least be his acquaintance. Data does play an important role in the creation of successful products, but is often applied too broadly and toward answering the wrong questions. In this talk, Danielle will take you on a tour of some complicated relationships with data from Facebook and beyond, some where data ruled the day and others where it was asked politely to step aside. She’ll even share some scandalous stories of where data has — gasp! — lied to gullible designers. Not to spread rumours or anything...
Along the way, Danielle will advocate for a data-driven approach that’s balanced with other tools in the design arsenal. She’ll cover when and how to use quantitative data to the best outcome, including how to formulate the right questions for data to answer and how to evaluate data with a critical eye.
After nearly 15 years in the industry, watching (and sometimes shaping) the Great Design Revolution, Danielle has learned a few lessons. And she has a few stories to tell.
Danielle is a Product Design Manager at Facebook where she leads projects in the Commerce group. Prior to that, she led the UX team at the fabulous but now sadly closed Hot Studio, a design consultancy in San Francisco. Over her career she has found inspiration in collaboration, helping companies large and small embrace new technologies, define product strategies, and craft approaches to great user experiences.
Danielle is chronically active in the UX community, planning and organizing professional events and conferences. She founded the IxDA San Francisco chapter in 2008, which today features nearly 4000 members, and now she currently sits on the Board of Directors for IxDA. Danielle also raises children and chickens, with varying degrees of success.