The world is increasingly complex: from major market disruptions, to emerging technologies, to significant shifts in social behaviour and culture. How do designers work within this complexity? It’s not magic, but sometimes feels that way.
Bring your lunch and hear Lindsay Ellerby of Normative in Toronto talk about the firm’s systems design approach, which involves the integration of real-world analysis and modelling of the future. Through real-life examples and project case studies, she describes where they have merged those activities to discover magic in their overlaps.