Kelly Goto

Woohoo - Kelly Goto (@go2girl), the founder and principal of gotomedia, is the latest addition to our Fluxible 2014 speaker lineup! Cue the happy dance.

We looked to her for tips on how to achieve super awesomeness:

  • If you see a need, fill it.
    22 years ago she saw the need for strategy that was driven by research but still people-friendly. She has set industry-wide standards ever since for iterative processes that lead to ideal user experiences.

  • **If you can't find the book, write it.
    **Her book, Workflow That Works, is used in corporations and university curricula in 22 languages.

  • **If there is no one to follow, lead.
    **Kelly is a pioneer in Design Ethnography, which is deep, specialized customer insight that focuses on mobile research across multiple device types.

  • **If you're knowledgable, share it.
    **Kelly's clients include Hyundai, Nokia, Samsung, Sony, Target, Wells Fargo and Seiko Epson Japan. She is also a popular instructor, consultant and speaker on Lean Processes, Emotional UX, Design Thinking, and Getting Unstuck.

Stay tuned for further announcements about additional speakers and details of Kelly’s session at Fluxible.