Michael Winnick

Founder and CEO at dscout

Michael Winnick

Founder and CEO at dscout
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Michael Winnick

Founder and CEO at dscout

In Michael Winnick, we have the design field’s very own “Jacques Cousteau” on the program.

In 1950, Cousteau launched the vessel Calypso; it served famously for decades as a mobile research platform, unlocking secrets in the daily lives of marine animals. In 2011, Michael mirrored this move with the launch of another mobile research platform; today, dscout unlocks meaningful insights into the moments that matter in people’s lives, as inputs to product and service design.

They’re identical platforms, really, Calypso and dscout. Except in every detail.

As dscout’s tools have become a centerpiece for qual+quant exploration by progressive tech companies, retailers and consulting firms, their research and product leaders continuously tap into CEO Michael’s personal passion for making sense of it all. His subject matter expertise at the intersection of design and digital has afforded him a lead role in reshaping consumer product and technology landscapes within organizations and across industries. He speaks regularly on innovation in the U.S. and abroad, though rarely underwater as far as we know.

Prior to leading dscout, Michael served as gravitytank’s Managing Partner, steering the innovation consultancy through exponential growth for nearly a decade. He has also led product development efforts at Bay Area start-ups and media companies, including Wired. Michael is an alum of IIT Institute of Design (ID), received a BA from Stanford University, and has taught graduate level courses on concept definition at ID. He serves as adjunct faculty at Northwestern University’s McCormick School of Engineering and Kellogg School of Management.

Sessions with Michael Winnick