Trail to Success: Designing a Cycling Experience
The problem-solving skill sets of experienced designers make them uniquely adapted to starting their own companies. In this session, Stephen shares questions, answers, and insights from his journey as art-director-turned-bicycle-designer with Rodeo Adventure Labs. Under Stephen’s direction, Rodeo has created a fresh brand and notable UX in an industry that many regard as regimented and stale. Product creation, community building, storytelling, and infectious passion combine to make Rodeo a thriving design-driven company.