Practical Content Strategy for Product UX

40 minute talk with Alaine Mackenzie
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24 Sep 2016
9:45 am
CIGI Theatre

Practical Content Strategy for Product UX

You might’ve heard the term content strategy tossed around the Internet. “Content is king,” they say, and other assorted clichés.

But usually when people say content strategy, what they really mean is website content strategy. Is there such a thing as product content strategy? What does it mean to plan, craft, and manage content for a complex web or native application?

And more importantly, how can your team produce better content without a dedicated content strategist?

We’ll talk about why content strategy matters in product design and how to incorporate content into your existing processes. You’ll learn how to define the personality of your product, establish consistent language, and write better interface content (even if you don’t think you’re a writer).