22 Years of Kinetic Typography
It was a huge gamble, introducing new software that animated type to a typography class in 1994. This was a beta version, it wasn’t stable, and my design students had to teach themselves how to use it. The results a few weeks later were an eye-opener! The videos were funny, odd, or touching, and all of them conveyed a personal voice with type, motion, and sequence.
As I reflect on how this 22-year Kinetic Typography adventure evolved, I have a range of examples to share, and valuable lessons learned along the way. My presentation will trace this evolution with stories and videos, and an attempt to contextualize issues of a motion language, the differences between a page and a screen of text, the role of exploration and an open mind, the need to use our bodies when describing motion, and the importance of having fun. How all this relates to UX will be part of the larger discussion.