Always Designing: From Designer To Design Leader

40-minute talk with Andy Vitale of SunTrust Bank
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23 Sep 2018
11:10 am
CIGI Auditorium

Always Designing: From Designer To Design Leader

As organizations become more customer-centric, it’s time for designers to grow. Those who have demonstrated value are ready to become leaders and drive change within their organizations. But does leadership mean you have to stop designing? Absolutely not. As a leader, you’ll apply your skills and processes towards solving a new variety of problems, with amplified complexity. These challenges require insight into the organization and how it operates, so you can bring everyone together and solve user needs while also meeting business objectives.

In this presentation, Andy examines the varying landscapes and challenges of design leadership. You’ll learn practical takeaways for maturing the design function within your organization and understanding your role in making it happen.