Getting Creative With Data to Design Successful Products

40-minute talk with Elizabeth Laraki of Facebook
Elizabeth Laraki
24 Sep 2017
1:40 pm
CIGI Auditorium

Getting Creative With Data to Design Successful Products

The last two years of working inside the belly of a global-scale, data-intensive team have fundamentally shifted my perspective on how one can successfully leverage data to design great products.

Data is often viewed as a way to “measure” a design’s success. But data can also be used to inspire new design ideas, to drive core product concepts, to make informed micro-corrections throughout the design process, and to ultimately vet the impact of a product. In this talk, I’ll share a few case studies from projects at Facebook where we creatively used data to help shape and evolve the design of our products. I’ll also consider how one can navigate the inherent contradictions and inconsistencies that emerge when melding the indisputable, hard logic of data into a more fluid, intuitive design process.