The Design of Business
Many organizations have “woken up” to the idea of design being a key business differentiator. Gone are the days when simply having the best-engineered solution would guarantee the success of your product. However, many design professionals today are finding it hard to connect the dots and move from a team function into a strategic function in their organizations.
In this talk, Satyam shares his hard-won insights on how design can and should drive the business in more effective terms.