The Design of Business

40-minute talk by Satyam Kantamneni
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25 Sep 2016
11:10 am
CIGI Theatre

The Design of Business

Many organizations have “woken up” to the idea of design being a key business differentiator. Gone are the days when simply having the best-engineered solution would guarantee the success of your product. However, many design professionals today are finding it hard to connect the dots and move from a team function into a strategic function in their organizations.

In this talk, Satyam shares his hard-won insights on how design can and should drive the business in more effective terms.