Building a Brand-Driven Message Architecture

Afternoon workshop with Margot Bloomstein
Margot Bloomstein
21 Sep 2018
2:00 pm – 5:30 pm
Communitech Hub

Building a Brand-Driven Message Architecture

If you practice user-centered design or visual design, complement your practice with brand-driven content strategy. In this workshop, you’ll get up to speed on the philosophy, questions, tools, and exercises to implement it. We’ll conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you design and create content for the web, mobile apps, social media, print collateral, or other experiences.

If you’ve had it with drawn out engagements and seagulling stakeholders, you’re among friends. Discover how a brand-attributes card sort can help you identify potential pitfalls and points of disagreement while you improve organizational alignment. Then we’ll discuss where to go from here to prioritize content types and channels and manage scope creep along the way.

These challenges drive content strategy, and the business issues beyond it. What if you need to empower a team, wrangle a client, and rally everyone around a common vocabulary for your primary navigation? No matter your title, it’s time to embrace content strategy, starting with the message architecture.

Registration for this workshop is $195 and independent from Fluxible Conference.

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