Story Secrets for Understanding and Communicating

90-minute session with Christina Wodtke • Saturday 1:45 pm

Registration for this session is now closed.

Are you making arguments with cold hard facts and failing? Have you heard that story is a powerful way to win friends and influence people, but don’t know where to start? Do you love story, but don’t understand how it has anything to do with your work?

Stories fuel our lives. They hold the power to transform listeners; to take listeners on a journey that changes how they think, feel or act. This interactive session covers the variety of roles story can play in the design process such as building empathy with users, sequencing product roadmaps, and bringing a vision to life for stakeholders.

We will cover:

  • How story affects the brain, making it a powerful tool to create engagement.
  • Decoding the architecture of effective stories, used by best-selling fiction and TV writers, so you can use it to be more effective at work.
  • Applying story to communication, so your arguments are more persuasive.
  • Applying story to your practice, to create empathy and design more meaningful experiences.

We’ll also create our own stories and share them. Come prepared with pen, paper and a playful attitude.

About Christina Wodtke

Christina Wodtke teaches dreamers how to make change actually happen by mixing pragmatic business practices with creative design approaches. She speaks everywhere from conferences to universities to boardrooms, and even at quirky UX parties in far-away Canada.

Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. She founded two consulting startups, a product startup, and Boxes and Arrows, a much-beloved online magazine of design. Christina co-founded the Information Architecture Institute and is author of Information Architecture: Blueprints for the Web. She speaks often on the human experience in information spaces and opines across the internet, most often at eleganthack.com.