Deconstructing Delight

3-hour workshop with Dana Chisnell • Saturday 2:00 pm

There’s a vast difference between designing an experience that doesn’t suck and one that drives engagement. We’re good at eliminating your users’ frustration — we’ve been practicing for about 40 years. It’s easy to observe whether your customers are unhappy, and then just not do that. But users’ expectations are higher.

In this session, we’ll look at a nifty framework for thinking about and talking about three levels of happy design, based on research from behavioral economics, hedonics, positive psychology, the importance of adult play, and emotion in design. Through super fun, delightful interactive activities in this workshop, we’ll take apart the elements of pleasure, flow, and meaning.

You’ll learn simple approaches to:

  • explore personality within designs
  • create flow for users through taking things away
  • identify the stories people want to tell about your design

But wait, there’s more! Dana’s workshop features a special guest appearance from Jared Spool.

About Dana Chisnell

Dana strives to counter bad data every day. She’s a research nerd (her words) who just loves methodology, collaborating, and data — especially data she can help teams use to make design decisions. In fact, Dana loves applied research so much that just for fun, she sometimes organizes clients, friends, and other nerds to do flash research on the weekends!

Dana believes in ending the opinion wars. And she has helped dozens of teams at organizations large and small find peaceful cooperation as they gather and analyze user research data to inform designs from software, to websites, to apps, to voting systems.

She’s what you might call a “seasoned professional” who, with Jeff Rubin, wrote Handbook of Usability Testing, Second Edition.