Intuitive Images: Tips and Techniques for Creating and Evaluating Graphics

Workshop with Patrick Hofmann • Sunday 12:30 to 2:30 pm

In this fast-paced workshop, you’ll learn to maximize the usability of graphics in your interfaces and information. Discover the methods and conventions that performed well in my usability research, and those that failed miserably. Participants in this workshop will learn:

  • How to use visual strategies to increase the usability of your information — be it for printed publications, web-based applications, or digital devices.
  • How to identify ways to visualize for different cultures, languages, and ages, and accommodate international audiences who have various reading directions, alphabets, and visual conventions.
  • How to apply memorable rules and techniques to improve the consistency and simplicity of your visual information.

Patrick Hofmann? Hey, isn’t he that guy…

Fluxible says: He certainly is that guy! We carefully scheduled Fluxible to coincide with dates when Patrick is NOT already jetting around the world, teaching and keynoting at international conferences. For us, Patrick agreed to scoot from his new home in Sydney to his former (and some would say true) home here in Waterloo region, where he lived and worked for many years.

From his start as a technical illustrator in Waterloo in 1993 to traveling the world as a visual information designer, Patrick has been labeled the “man of few words”. This vibrant Canadian has helped companies worldwide overcome the usability challenges associated with internationalization and localization — by replacing verbose text with meaningful graphics, pictograms, and icons that work for all users.

With an extensive background in both international usability research and iconography, Patrick’s award-winning work and passion for visualization have served him (and probably all of us!) well as a Senior User Experience Designer on Google Maps.

Patrick Hofmann

Patrick Hofmann

Work: Google Maps
Twitter: @phofmann